LA vs Hate: 2025 Community Signage Program
Signs of Solidarity
The Signs of Solidarity campaign and the associated community signage is more than a symbol—it’s a call to action. By making posters and lawn signs widely available, neighbors have a tangible way to express their values and take a visible stand against hate.
Through visible, sustained engagement, we will transform neighborhoods into spaces of solidarity, ensuring that every person knows they belong.
We are starting with a few neighborhoods and growing the program over the course of the next year. If you are interested in sponsoring signage in your neighborhood please reach out.
Fostering Neighborhood Unity and Pride
Get Involved in your neighborhood
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LA County
We want to be sure anyone in LA County has access to this campaign. No matter where you live we hope that you will consider empowering your neighborhood to stand together, united. Hate can happen in our community spaces, at our homes, businesses, and between neighbors. LA vs Hate was created to address this reality—to provide support to victims, encourage reporting, and engage communities in taking a stand against hate.
If you want to bring the campaign to your city or neighborhood, reach out using the link below.
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Westlake / MacArthur Park
Westlake, home to the historic MacArthur Park, is one of Los Angeles’ most vibrant and culturally rich neighborhoods. Located just west of Downtown, it has long been a hub for immigrants, particularly from Central America, giving the area a strong Latino influence reflected in its local businesses, street vendors, and community events. Westlake continues to be a resilient and tightly knit community, where activism, artistry, and cultural pride thrive. Design by Tochtlita Signs.
Local pick-up locations TBD
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San Pedro
San Pedro, the historic port district of Los Angeles, is a coastal community known for its deep maritime roots, diverse culture, and strong working-class identity. San Pedro has long been a center for trade, fishing, and shipbuilding. It’s vibrant arts scene reflects a creative spirit. With a strong sense of local pride, a rich immigrant history, and a growing focus on new opportunities, San Pedro is a truly unique and dynamic community. Design by Ms. Yellow.
Local pick-up locations include:
- The Garden Church, 429 W 6th St., San Pedro, CA 90278. Hours: Tuesdays 10am-12pm, Fridays 10am-12pm, Sundays 3pm-5:30pm
- Ann & Steven Hinchliffe San Pedro & Peninsula YMCA, 301 S Bandini St, San Pedro, CA 90731. Hours: Monday - Saturday 8am-6pm
About the program
Program Background
Hate can happen in our community spaces, at our homes, businesses, and between neighbors. LA vs Hate was created to address this reality—to provide support to victims, encourage reporting, and engage communities in taking a stand against hate.
In 2024, LA vs Hate looked at data from the 2023 Hate Crime Report and other sources and decided to focus on the neighborhoods in L.A. County with the highest numbers of hate incidents and hate crimes against the most hate-targeted groups. We also confirmed that hate crimes are most commonly reported in public places, residences, and businesses, reinforcing the urgent need for proactive, community-driven solutions. Political rhetoric/messaging and divisive language can contribute to an environment where some may feel emboldened to act on hostile attitudes towards others based on gender, race, ethnicity, nationality, sexual orientation, religion, immigrant status, and other protected traits. We intend to address this head-on and remind people that while many communities are experiencing trauma and fear, these signs stand as a symbol for collective action, community solidarity, and a call for a safe and inclusive neighborhood. Our message is that there we are united and strong, standing together against hate.
This initiative builds upon LA vs Hate’s ongoing work by supporting residents to reclaim their neighborhoods with a visible show of unity. Through community signage—yard signs, posters, murals, and digital engagement—we will foster a shared identity rooted in inclusion and respect for diversity. By giving people the tools to publicly display their values, we help shift social norms and create neighborhoods that are not only free from hate, but actively stand against it.
Bringing the Initiative to Life
This initiative will take multiple forms, ensuring that every resident/person with a regular presence (business owners/employees/customers, etc.) have an opportunity to participate in a way that resonates with them. Lawn signs and posters provide an immediate, accessible way for individuals to express their values from their own homes and businesses. Public art, including murals, extends that message into the public sphere, reinforcing a countywide movement. Digital tools will mirror this presence online, creating a cohesive experience across physical and virtual spaces.
To encourage broad participation, we will make these materials widely available through strategic distribution efforts. Street teams will target areas with high rates of reported hate incidents and crimes, delivering signs to residents, businesses, and community events. Partnerships with government representatives, neighborhood councils, business associations, schools, faith communities, and grassroots organizations will expand our reach, ensuring that every neighborhood has the resources to take part. Libraries, YMCAs, or other partners in the neighborhood will serve as community hubs where neighbors can pick up signs and learn more about LA vs Hate.
At the same time, we will amplify this effort digitally. Social media campaigns, community-driven content, and targeted advertising will drive engagement, ensuring that our messaging reaches audiences both in person and online. Digital advertising will reach people who might have seen physical signage, reinforcing the messaging and providing a smooth pathway into reporting.